I’m not certain that this is relevant to the question because we don’t have many billboards in my region, however we have plenty of traffic signs and symbols. And I really believe Máze Pride could be interesting to contemplate around the true meaning. And please don’t shoot at the Sámi language road signs (in a song from 2000s about people doing exactly this), because we are all in the same boat here in the North. There is no need to hate the native/indigenous language so strongly.